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Article: Measuring Success

By Joseph P. Leverich, CPA

The economy has had a dramatic impact on construction:

  • Declining backlog
  • Increased competition
  • Decreasing profits and opportunity for future profit
  • Less debt financing for private projects
  • Sureties tightening their standards
As a private business owner who is accustomed to risk, you must claim a future for your company.  Here are some points to determine if your business has the right plan for success.

Financial strength
Does your company have the cash and equity to sustain tighter profits or is your company struggling under the burden of too much debt and not enough staying power?  Implement changes that will add financial strength to your business. Open your books and show your banker that changes are taking place.  This will avoid you being forced into a corner with little choice.
 
Changing times
What has worked in the past will probably not work in the future.  Prepare to do things differently.  You will need greater effort from your team from here on out.  This means you must have processes, organization, and support so everything operates smoothly.
 
Alignment
As changes are implemented, everyone in management must communicate the same message.  You need company alignment with owners, management and field personnel.  Make sure you include vendors and customers in your communication.  Nothing hurts more than unintended rumors about your company.

It's all about profit
Profit is not a dirty word. It is imperative your company makes profit.  Line employees, supervisors, project managers, estimators, superintendants and owners have to be focused on making profit.  This will take more communication, planning, adapting to changes, getting change orders, doing the work once - on time and on budget.  Senior management must oversee and manage the work and teams more purposefully to increase profit.
 
Plan
A yearly plan, budget, and financial report alone do not work.  You will need a yearly plan implemented with monthly and quarterly plans.  The plans need to work with open jobs, backlog and take into account changes in your market place.

We invite you to contact our office and request one of our many checklists to help you develop a plan for success.